Matty Benedetto is the creator behind Unnecessary Inventions who has amassed millions of followers across just about every social media network. These inventions are what Matty describes as unique solves to first world problems, and they range from a pair of glasses with built-in sponges that soak up tears to a funnel that catches falling ingredients from a burrito and neatly sorts it into a taco below. It’s these unique solves that have kept folks returning again and again to Matty’s video content for that last five years. In this first episode of my new video series, Full Frame: Creators, that profiles internet creators I spend a whole day with Matty to figure out how he makes his inventions and how he makes a living from posting about them.
